"Such a product has the potential to decimate costs and time cycles on traditional paper-based research…"
Research Magazine, December 2005
Formic's intelligent document recognition software, Fusion, will rapidly advance your business processes.

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Formic Fusion for Research

 

HOW TO INCREASE YOUR MR PROJECT RESPONSE RATES

With response rates tumbling in the USA and the UK market research industry already showing signs of following this trend, forward-looking market research firms are already exploring alternative ways to head off the problem. Each contact with a respondent is expensive; an increase in response rate uses less sample and cost savings drop straight to the bottom line.

So how can you increase the response rates you achieve? Fusion survey software offers a solution: -

MIXED MODE RESEARCH

Allowing respondents to choose their preferred method of participation has proven to increase response rates but completing a survey on-line, over the telephone, face-to-face or via a postal survey would prove a logistical challenge to most market research firms.

With Fusion software you can design your survey once and instantly publish to paper, the web, tablet PC and even PDA. This means that the survey instrument is the same across all modes and responses are rigorously validated against the same business rules.

AESTHETICALLY DESIGNED SURVEYS

An aesthetically pleasing survey encourages participation. Improvement in the respondent's experience also results in more accurate completion and fewer spoilt surveys. Fusion software has a template library of common design objects e.g. tick boxes, gauge lines that are used to create professional-looking surveys through familiar "drag and drop" functionality.

IN SUMMARY

The problem is:

  • You quote your customer a fixed price based upon a minimum number of respondents.
  • You struggle to achieve the return you need.
  • Manually entering data from completed surveys is a real slog, especially if you do it twice, just to guarantee data accuracy.
  • Any profit left in the job is diminishing fast.

The solution is:

  • Design your survey using Fusion software and publish the same survey to paper, the web or even mobile devices such as tablets PCs and PDAs.
  • You can offer your sample their preferred method of response, increasing response rates.
  • Fresh-looking and professionally designed, your surveys are completed accurately with an absolute minimum being spoilt.
  • All completed surveys are processed automatically. The results are astonishingly accurate because you create the rules that validate each and every piece of data.

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